Lets face it, the moment your company creates a Facebook profile (no pun intended) and starts interacting with candidates, you have opened yourself up to online conversations – both complimentary and controversial.

It will make a huge swing from the very ‘official’ forms of sourcing for candidates, e.g. job advertisements and managing applications, to having conversations with candidates online, who may have had a bad experience with your company’s recruiting process or have heard something negative from others, even if this could be a set of false assertions.

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